This story charts IBM''s journey to outfit its 40,000+ client-facing salespeople with an iPad®, IBM mobile apps and the sales support to use them. read more
SAMA research shows that companies rate their own value quantification and capture capabilities much lower than they do their value creation capabilities. This is troubling, considering SAMA resear... read more
This features describes how a specialty chemical manufacturer implemented a new sales process designed to help them take control of complex negotiations. read more
This 2014 SAMA Excellence Award-winning business case details one company''s initiative to upskill its strategic account leaders to achieve best-in-class status in the realms of customer experience... read more
SAMA President & CEO Bernard Quancard talks with DHL Chief Commercial Officer William F. Meahl, who discusses his company''s "Strategy 2015" initiative and the inherent complexity of living up to D... read more
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How to transform a foul-up into an opportunity for growth by apologizing correctly read more
The finer points of implementing performance metrics to measure and track SAM execution The finer points of implementing metrics to measure and track SAM execution read more
An explanation of factors that are most correlated to winning and losing business correlated to winning and losing business.a trove of wisdom on those factors that are most correlated to winning an... read more
The author provides a “giveto-get” methodology to break through the day-to-day to get your customers’ attention with innovative ideas read more
The influence, control and sophistication of procurement organizations over their companies’ buying processes have been increasing exponentially for years. Whether companies are selling commodity p... read more
business-model transformations and By Stephan Liozu Founder Value Innoruption Advisors STRATEGIC REFLECTIONS BUSINESS-MODEL TRANSFORMATION: WHAT DOES IT MEAN FOR STRATEGIC ACCOUNT MANAGEMENT? 1 8 V... read more
Insight into how global industry leaders achieve SAM excellence through effective implementation of best practices read more
it’s critical that a company It''s critical to focus on the set of customers who are most important to your organization’s success and that you manage them differently at an enterprise-wide level. ... read more
Customers need their suppliers to be more active in helping them to achieve their business outcomes. They look for suppliers to be trusted business partners. Suppliers, on the other hand, are willi... read more
A checklist to determine if your CEO is doing everything he or she can to promote and strengthen your strategic accounts and your SAM organization read more
SAMA President & CEO Bernard Quancard interviews SKF CEO & President Tom Johnstone about SKF''s about the company''s philosophy on innovation, value selling and more. read more
Employing emotional intelligence assessment and coaching in developing star performing SAMS managers. a package of emotional intelligence assessment and coaching for strategic account managers. read more