A Trusted Source for 60 Years!
As we celebrate our 60th anniversary, we mark an impressive milestone that solidifies SAMA’s status as the go-to source for strategic account management. After six decades, our commitment to sharing best practices and unparalleled expertise is as strong as ever. Our unique advantage as a nonprofit organization also helps us remain noncommercial and unbiased, which allows us to focus solely on the challenges of managing large, complex customers.
Our legacy stems from our pursuit of identifying emerging issues and pioneering ideas across industries. We strive to be at the forefront of innovation, consistently translating our findings into valuable insights for our members. You can trust that SAMA’s offerings go beyond surface-level solutions — empowering your organization to thrive and lead with agility.
Unlock Your Know-How Through Valuable Connections
At SAMA, our emphasis on the power of "know-who" paves the way for your "know-how." Our vibrant community brings together practitioners and subject experts like no other. By engaging with SAMA, you gain access to an instant personal network that opens doors and forges lifelong bonds. Many of our attendees have built lasting relationships that span decades, enriching their lives both personally and professionally.
Discover the unrivaled benefits of being part of the SAMA community and witness firsthand the impact it can have on your professional journey. Together, we can foster a thriving environment of knowledge sharing and collaboration that propels us all to greater heights.
Unleash the Power of a Singular, Game-Changing Idea
SAMA understands that our community is constantly on the move, making it a challenge to pause and seize the chance to learn, brainstorm, and validate. However, envision the impact of just one extraordinary idea with the potential to deliver genuine value to you, your organization, and your most crucial customers.
The transformative power of this singular, game-changing idea can reshape the trajectory of your business and unlock new levels of success. The collective wisdom of SAMA's community can help you discover that elusive idea, help revolutionize your approach to strategic customer management, and give you a competitive edge that sets you apart in this ever-evolving landscape.
Dynamic, Practical Learning
Get ready for an educational experience that defies convention! SAMA’s learning environment is designed to invigorate and captivate, not put you to sleep. With a conference program that spans industries, we deliver an exciting, comprehensive, and focused approach that tackles real-world challenges.
Led by seasoned practitioners and experts, our sessions are infused with practical wisdom derived from hands-on experience. Their genuine passion for sharing ideas fuels engaging discussions and promotes a culture of open exchange. At SAMA, we create a dynamic think tank of like-minded peers who are eager to collaborate, push boundaries, and share your drive for success.
Keynote Speakers
A Conversation with Miguel Gonzalez, Head of Procurement for DuPont and Tom Derry, CEO of ISM
A Conversation with Miguel Gonzalez and Tom Derry
Join us for a groundbreaking conversation featuring two industry powerhouses: Miguel Gonzalez, esteemed Head of Procurement for DuPont and Tom Derry, renowned CEO of ISM. Together, they’ll empower you to navigate the future of strategic account management with confidence and emerge victorious.
A Conversation with Miguel Gonzalez and Tom Derry
Join us for a groundbreaking conversation featuring two industry powerhouses: Miguel Gonzalez, esteemed Head of Procurement for DuPont and Tom Derry, renowned CEO of ISM. Together, they’ll empower you to navigate the future of strategic account management with confidence and emerge victorious.
How Big Things Get Done
How Big Things Get Done
Dan Gardner is the New York Times bestselling author of four mindexpanding books about how we think — and how we can make better decisions in the face of uncertainty. His most recent book How Big Things Get Done, co-written with Oxford University Professor Bent Flyvbjerg, examines why big projects routinely fail but a rare few are triumphs.
Dan’s books have been published in 25 countries and 20 languages. He has also spoken and consulted worldwide for corporations and governments.
A former journalist and national affairs commentator, Dan’s work has won or been nominated for every major award in Canadian newspaper journalism. He is also an honourary senior fellow at the University of Ottawa’s Graduate School of Public and International Affairs..
The Inner Game of Breakthrough Performance
The Inner Game of Breakthrough Performance
Some of our most crucial skills in life have to do with how well we can manage our internal environment — our mindsets, emotions, and positive and negative drives — under ever-changing external circumstances.
How quickly can we rebound from setbacks to execute our roles with renewed enthusiasm? How well do we direct our lives based on goals and values? Can we stay calm and focused in the face of intense leadership pressure? How can we cultivate a winner’s mindset that will allow us to perform at our best all the time?
In this keynote, based on his research and teaching at Columbia Business School and the Mentora Institute, Dr. Hitendra Wadhwa takes the audience into a new model for leadership that invites you to shift the focus from the outer to the inner, from behavior to principles, from the ever-changing to the unchanging, from the situational to the universal. This research shows that leaders can build a foundation on the inside that can continually help them execute great leadership behavior on the outside.
Takeaways from this keynote will include:
- Key insights and principles, drawn from interdisciplinary science, for unlocking human potential.
- How to create ever-increasing outer impact through ever-deepening inner mastery.
- How to inspire & motivate yourself and others, in the face of unpredictable change and challenges.
Agenda at a Glance
Monday, May 20
| 4:00pm - 7:30pm | Registration Opens |
| 5:00pm - 6:00pm | Bonus Session |
| 6:00pm - 7:30pm | SAMA Happy Hour |
Tuesday, May 21
| 8:30am - 9:30am | Keynote —A Conversation with Miguel Gonzalez, Head of Procurement for Dupont and Tom Derry, CEO of Institute for Supply Management® (ISM®) |
| 10:00am - 11:15am | Concurrent Sessions |
| 11:45am - 1:00pm | Concurrent Sessions |
| 1:00pm - 2:00pm | Lunch |
| 2:00pm - 3:15pm | Concurrent Sessions |
| 3:45pm - 5:00pm | Concurrent Sessions |
| 6:30pm - 9:30pm | 60th Anniversary Dinner Event |
Wednesday, May 22
| 8:30am - 9:30am | Keynote — How Big Things Get Done Dan Gardner, Award-Winning Journalist and Bestselling Author |
| 10:00am - 11:15am | Concurrent Sessions |
| 11:45am - 1:00pm | Concurrent Sessions |
| 1:00pm - 2:00pm | Lunch |
| 2:00pm - 3:15pm | Concurrent Sessions |
| 3:45pm - 5:00pm | Concurrent Sessions |
| 5:00pm - 6:30pm | Networking Reception |
Thursday, May 23
| 8:30am - 9:30am | Keynote — The Inner Game of Breakthrough Performance Hitendra Wadhwa, Professor, Columbia Business School |
| 10:00am - 11:15am | Concurrent Sessions |
| 11:45am - 1:00pm | Concurrent Sessions |
| 1:00pm | Conference Adjourns |
Conference Venue
Fontainebleau Miami Beach Hotel
Fontainebleau is a luxurious hotel that opened in 1954 in Miami Beach, Florida. Boasting a beautiful blend of classic decor and modern amenities, the hotel made its name into the National Register of Historic Places in 2008. Aiming to please guests with lavish spas, comfortable rooms, and great dining options, the hotel is a popular tourist destination, having made several memorable appearances in television and in movies due to its striking beauty.
Venue address: 4441 Collins Ave Miami Beach, FL 33140 www.fontainebleau.com
Conference Dates: May 21-23, 2024
SAMA Rate: $309 + 14% Tax per night
A one night deposit of ($352.26) is required for each reservation at the time of booking ($309 + $43.26 tax).
Hotel Fee Policy: A daily Hotel Fee of $39 + 14% Tax will apply to your reservation and is charged at check-in.
Reservation Link: SAMA / Fontainebleau Miami Beach Reservation Link OR Call 1-800-548-8886 and press the Group reservations option.
Reservation Cut-off: The cut-off for reservations is Friday, April 26, 2024 (5:00pm Eastern Time) OR when the SAMA Room Block is FULL.
Hotel Cancellation Policy: Advanced deposit equivalent to one night is refundable if the booking is cancelled 72 Hours prior to arrival.
Questions? Contact Rhodonna Espinosa at espinosa@strategicaccounts.org.
CAUTION: For your security, SAMA will never contact you via email or telephone for credit card information to book your hotel stay. If you need help with your hotel reservation, please contact Espinosa@strategicaccounts.org for assistance. Our website will indicate when the SAMA room block is full.
Developmental
Tracks
“SAMA is the ultimate global resource in the
convergence of pragmatic thought leadership.”
- A SAMA community member
SAMA's 2024 Annual Conference offers three parallel tracks to guide your learning journey.
✮ Critical Skills for Strategic Account Managers
✮ SAM Program Design, Structure and Management
✮ SAM Talent: Recruiting, Hiring and Retaining Top People
We search far and wide for new speakers who bring fresh, innovative ideas. They come from companies that are pushing the envelope with their key customers. As for returning speakers, we only bring back the best of the best!
2024 CONFERENCE PRICING
| INDIVIDUAL | Corporate Member |
Individual Member |
Non- Member |
| Price | $2,595.00 | $2,795.00 | $2,995.00 |
| TEAMS** | Corporate Member |
Individual Member |
Non- Member |
| Price | $2,395.00 | $2,595.00 | $2,795.00 |
| **A team is considered 8 or more paid registrants. | |||
Make the most of your time in Miami!
Add one of these SAMA Academy workshops to your schedule on Monday, May 20th, when you register for the conference:
Co-creation and quantification of value (CORE 2)
Higher-order value is created when companies collaborate to develop relevant, differentiating solutions that impact what the customer – and customer’s customer – care most about. This “core” SAM program equips strategic account managers with leading practices; a proven, pragmatic “operating system”; and tools to co-create value with the customer - tools that differentiates how you engage, elevates relationships, and accelerates mutual, sustainable and profitable growth. This program is a high-impact, pragmatic immersion that enables a replicable, distinguishing approach to co-create and monetize value.
Winning with internal stakeholders (E14)
Most SAMs readily acknowledge that winning the approval of their internal stakeholders is often a greater challenge than winning with customers. In this workshop, we will explore the keys to successfully manage internal stakeholder relationships. You'll learn the different types of internal stakeholders and the expectations of each, and we'll explore the differences between internal and external stakeholder management. You'll walk away with greater emotional intelligence and practical tips to effectively gain internal support for your ideas in order to accelerate required approvals. This session equips participants with practical approaches to align internal stakeholders with their important customer initiatives.
