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Velocity Magazine Article
The Digitalization Drive Part 1 - The impact of digital technologies on SAM strategy and business models
This first article in a five-part series covers the impact of digital technologies on SAM strategy and business models. read more
Author(s):Kaj Storbacka
Professor, Markets and Strategy
Graduate School of
Management
University of Auckland
and
Elisabeth Cornell
Senior Knowledge Content
Developer
Strategic Account Management
Association
Publication Date: June 1, 2017
Price: Non-Member - 10.00 | Individual-Member - 0.00 | Corporate-Member - 0.00
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