How SAMs and account management in utilities are transforming along with transitions in the electric power industry read more
A case study of Sonoco's turning the so-called "soft skill" of negotiation into a hard skill that permeates the Sonoco culture read more
How alignment served to benefit a Customer's performance and production, while enhancing the supplier's credibility in the marketplace read more
How a new employee in an industry new to her initiated a SAM program in a well-established, large, complex organization read more
The importance of including all customer feedback as an aid to collaboration by the account team, management and with the customer thermselves is explained. read more
Tactics for marshalling a company's resources for the good of the customer read more
The importance of culture, organization and team–as well as individual alignment–is discussed. read more
Four strategies to break bad habits and become more productive read more
How SAMA impacted a healthcare company in creating a business model that offsets the costs of having good payers and bad payers. read more
Insights into the capabilities and tools that help to win large deals profitably read more
Selected results of a survey on the pricing capabilities of top performing firms read more
Tips from a time management coach on creativity read more
An explanation of the thought processes underlying creativity and tips for brainstorming. read more
An examination of the role of artificial intelligence in SAM read more
How the top performing B2B firms set and get the right price. read more
Sample findings from SAMA Research's 49-page Top-Line Report on factors that may affect the efforts and performance of a SAM with strategic customers. read more
Review of a book exploring the role of the front line sales manager in sales success read more
Pfizer established online and face-to-face "Center of Excellence" hubs to provide leadership, expertise, guidance and internal support for the SAM initiative. read more