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Research
Study Results: Impact of COVID-19 on B2B Relationships
"The ""new normal"" brought on by COVID -19 changed everything about how SAMs serve their strategic customers. SAMA and Boston Consulting Group teamed up to assess the impact of the crisis on SAMs ... read more
"The ""new normal"" brought on by COVID -19 changed everything about how SAMs serve their strategic customers. SAMA and Boston Consulting Group teamed up to assess the impact of the crisis on SAMs and SAM programs.
The research, conducted in April and May of 2020, surveyed roughly 100 SAMs and SAM program directors, and it offers unprecedented insight into:
-Sales leaders' overall business outlook
-Changes in client expectations
-Key challenges and opportunities moving forward
-Best practices for navigating changing dynamics" read less
Author(s):SAMA and BCG - Boston Consulting GroupPublication Date: May 20, 2020Price: Non-Member - 0.00 | Individual-Member - 0.00 | Corporate-Member - 0.00
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