Trying to build, expand or grow your strategic account management program requires intentional focus and energy. This session will provide an interactive forum to share and glean key insights and e... read more

Trying to build, expand or grow your strategic account management program requires intentional focus and energy. This session will provide an interactive forum to share and glean key insights and examples to ensure you are cultivating a strategic customer-centric organization. During this session, attendees will engage in dynamic best-practice sharing with peers across the SAM community. We will present and discuss case studies to extract information that will highlight what it takes to build a truly best-in-class SAM organization. Topics will include: • Customer segmentation and account selection. It is not one size fits all! • Account breadth and depth • Social channels. It's for more than sharing pictures of your family. • Driving SAM program awareness for internal and external buy-in read less

This resource bundle includes the following sessions from SAMA's 2021 Annual Conference: Session 18 - SAM Program Acceleration…SAM Excellence Session 28 - Taking SAM to the Next Level: A SAM Thou... read more

This resource bundle includes the following sessions from SAMA's 2021 Annual Conference: Session 18 - SAM Program Acceleration…SAM Excellence Session 28 - Taking SAM to the Next Level: A SAM Thought Leader Conversation on Elevating & Sustaining a Customer-Centric, Organization-Wide Cultural Shift Session 29 - Business Alignment: Fortifying and Future-proofing Your Customer’s Business Model Session 11 - Account Management from the Outside In: Placing the Focus on the Customer-Buying Journey Session 13 - Achieving an Organization Design for High-Impact SAM read less

Explore and deepen insights based on SAM thought leader research, with a focus on prioritized themes anticipated to advance and sustain next-level strategic account management and enable an enterpr... read more

Explore and deepen insights based on SAM thought leader research, with a focus on prioritized themes anticipated to advance and sustain next-level strategic account management and enable an enterprise-wide, customer-centric culture shift. In this interactive session, you will: Gain research-based, forward-focused insights into the top next-level SAM themes Engage with SAM thought leaders who will share insights on how organizations can activate these capabilities to accelerate and sustain next-level SAM Work with SAM peers on the implications and actions you might take in your organization to ready for the future of SAM read less