RESOURCE LIBRARY

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Velocity Magazine Article

The Power of Account-Based Marketing: A Thales Case Study

The authors delve into the success story of Thales, a complex global organization serving various business segments, as they harnessed the potential of ABM to enhance customer intimacy and relevanc... read more

Author(s):Dominique Côté, CEO & Founder, Cosawi; Catherine Lapouge & Marine Bray-Bouineau, Group Marketing and Sales Performance team, Thales; and Pierre Schaeffer, Chief Marketing Officer, Thales Publication Date: Jan. 17, 2024 Price: Non-Member - 10.00 | Individual-Member - 0.00 | Corporate-Member - 0.00
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