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Webinar/Video
Commercial Excellence in Covid Times - Lessons from recent SAMA/BCG benchmark survey
The "new normal" brought on by COVID-19 is changing everything about how we serve our customers – from how we deliver value to how we adjust to accommodate short-term needs and protect long-term po... read more
The "new normal" brought on by COVID-19 is changing everything about how we serve our customers – from how we deliver value to how we adjust to accommodate short-term needs and protect long-term potential . SAMA partnered with Boston Consulting Group to learn how companies have been affected, how they're responding, and how they’re building resilience for a recovery. This Webinar will highlight the findings from this research and give an opportunity to compare best practices. read less
Author(s):John Pineda, Director, The Boston Consulting GroupPublication Date: May 12, 2020Price: Non-Member - 0.00 | Individual-Member - 0.00 | Corporate-Member - 0.00
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