Defying sales stereotypes to deliver authenticity and transformation. read more

Defying sales stereotypes to deliver authenticity and transformation. read less

Executive mindset: an outside-in assessment on customer discovery, solution development, and communication relevant to executives read more

Executive mindset: an outside-in assessment on customer discovery, solution development, and communication relevant to executives read less

SAMA's partnership with The Congruity Group offers SAMA members a new solution for identifying and overcoming the gaps that lead to misalignment, ineffective use of time, and competitive pressure. read more

SAMA's partnership with The Congruity Group offers SAMA members a new solution for identifying and overcoming the gaps that lead to misalignment, ineffective use of time, and competitive pressure. read less

To stay relevant amid an ever-shifting marketplace, SAMs must consider the driving factors of such change. read more

To stay relevant amid an ever-shifting marketplace, SAMs must consider the driving factors of such change. read less

How sales leaders can go beyond being just another vendor to build trust and grow revenue. read more

How sales leaders can go beyond being just another vendor to build trust and grow revenue. read less

Airbus Defence and Space adapted the training of its key account managers (KAMs) to develop a three-stage program which utilizes external experts and a simulation-based online game. read more

Airbus Defence and Space adapted the training of its key account managers (KAMs) to develop a three-stage program which utilizes external experts and a simulation-based online game. read less

Digital sales rooms offer a one-stop shop for seller and buyers to interact, to help sellers adapt to their customer’s interests and address their needs more quickly. Are they here to stay? read more

Digital sales rooms offer a one-stop shop for seller and buyers to interact, to help sellers adapt to their customer’s interests and address their needs more quickly. Are they here to stay? read less

Current and future application of AI for strategic account managers offers huge potential...if used correctly. read more

Current and future application of AI for strategic account managers offers huge potential...if used correctly. read less

Research shows that sales team members are among the most stressed and unsatisfied corporate workers. The following steps offer solutions to fix that, and make mental health more of a priority. read more

Research shows that sales team members are among the most stressed and unsatisfied corporate workers. The following steps offer solutions to fix that, and make mental health more of a priority. read less

The High-Performing SAM Series: Developing approaches to create and deliver customer value. read more

The High-Performing SAM Series: Developing approaches to create and deliver customer value. read less

In conversation with Joe Machicote, Chief Diversity and Inclusion Officer at Premier, Inc. read more

In conversation with Joe Machicote, Chief Diversity and Inclusion Officer at Premier, Inc. read less

Full Issue of Velocity Issue 2, 2023 read more

Full Issue of Velocity Issue 2, 2023 read less

Strategic Account Management: Solutions-driven, Not Sales-driven read more

Strategic Account Management: Solutions-driven, Not Sales-driven read less

Helpful questions, tips, and advice to facilitate the training and development of strategic account managers. read more

Helpful questions, tips, and advice to facilitate the training and development of strategic account managers. read less

Leaders understand the DEI imperative but face challenges in developing robust programs. read more

Leaders understand the DEI imperative but face challenges in developing robust programs. read less

Applying customer studies, 80/20 analysis, and custom CX strategies. read more

Applying customer studies, 80/20 analysis, and custom CX strategies. read less

Drawing on their practical experience and original research, the authors explain the concept, feature insights, and introduce a framework for account-based growth. read more

Drawing on their practical experience and original research, the authors explain the concept, feature insights, and introduce a framework for account-based growth. read less

The authors deliver a dependable, battle-tested framework for all levels of the strategic account manager skillset that can provide broader perspective for immediate opportunity. read more

The authors deliver a dependable, battle-tested framework for all levels of the strategic account manager skillset that can provide broader perspective for immediate opportunity. read less

To better serve the modern SAM, we offer an updated perspective that views strained relationships and difficult conversations as opportunities to realign and grow. read more

To better serve the modern SAM, we offer an updated perspective that views strained relationships and difficult conversations as opportunities to realign and grow. read less

How high-performing strategic account managers can best build account teams and align complex processes across the supplier and customer boundaries. read more

How high-performing strategic account managers can best build account teams and align complex processes across the supplier and customer boundaries. read less