At SAMA''s Pan-European Conference on March 11 in Berlin, Compass Group PLC received a SAMA Excellence Award for co-creating customer value. The award was based on a case study by Compass Group''s ... read more
To provide insight on how leading businesses pay strategic account managers, SAMA and ZS Associates Inc. created the 2013 Report on Strategic Account Management Compensation Practices. ZS Associate... read more
DHL''s William F. Meahl gave a keynote speech at SAMA''s 49th Annual Conference. Afterward he spoke to Bernard Quancard about creating customer value at a global enterprise that has multiple busine... read more
A recent selection from SAMA''s blog about customer centricity is shared. read more
A recent selection from SAMA''s blog about strategic account management''s role in the value-modeling process is shared. read more
This regular column includes synopses of timely, relevant articles in the strategic account management arena read more
In this issue: Editor''s Corner; Quick Takes; Data Watch; The stick is mightier than the carrot (Strategic Reflections); Presenting a unified voice to your global customers; SAMA''s 49th Annual Con... read more
Snapshots are presented of research relevant to the strategic account management arena: 2012 Report on Current Trends and Practices in Strategic Account Management, Strategic Account Management Ass... read more
Psychologists will tell you that using "carrots" is a far more productive strategy than using "sticks" for performance management. James Lawther says that short-term performance and variation have ... read more
SAMA''s 49th Annual Conference, which occurred May 20 to 23 in Hollywood, Fla., is highlighted. The event delivered more than 50 educational sessions and full-day workshops thanks to almost 90 pres... read more
Todd Snelgrove says that at the heart of pricing and selling in the 21st century is the ability to price based on created value and in this context, total cost of ownership plays an important role.... read more
Steve Andersen continues his series "The keys to effective strategic account planning" with Key 6 about aligning the supplier''s and customer''s objectives. He discusses why aligning objectives wit... read more
This is the e-book version of the spring 2013 issue of Velocity magazine.
read moreAre strategic and key accounts the same? Some people say that it is pure semantics, while others say that there are real differences and strategies should vary. read more
This feature introduces original research from SAMA validating a framework for B2B customer segmentation. Also featured is research from Vantage Partners showing the repurcussions of granting prici... read more
In this issue: Editor''s Corner; Quick Takes; Data Watch; How to recover well in business-to-business (Strategic Reflections); Strategic account managers must measure twice, cut once; Using financi... read more
This regular column includes reviews of timely, relevant articles in the strategic account management arena: "The challenge -- and opportunity -- of ''big data,''" McKinsey Quarterly, May 2011, www... read more
Strategic/global account management is a corporate-wide initiative for many of the highest-performing organizations, and as we enter 2013 we have an amazing opportunity to optimize our corporate po... read more
Procurement''s strategies, priorities and deliverables are reframed, and the value of value in supplier relationships is analyzed. This feature assesses options for building different types of valu... read more
Emerson Process Management won the Strategic Account Management Association''s award for 2012 program of the year. Steven A. Sonnenberg, president of Emerson Process Management, and John Gardner, E... read more